Impact of Trial Feedback in Live Streaming e-Commerce: Evidence from Make-Up Products. - Weijia You; Kexuan An; Yujie Xie; Yutong Zhang; Guijie Song; Lulu Chen; Jinmou Hu (WHICEB (2), 2023)

The Impact of Experts' Voting on the Fundraising Performance of Crowdfunding Projects. - Jinmou Hu; Weijia You; Bojin Chen (WHICEB (3), 2024)

Emphasizing rewards: An empirical analysis of backer motivations in charitable crowdfunding. - Jinmou Hu; Haoyan Sun; Weijia You (Inf. Manag., 2025)