The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context. - Jisu Huh; Denise E. Delorme; Leonard N. Reid (Commun. Res., 2004)

Presumed Influence of DTC Prescription Drug Advertising: Do Experts and Novices Think Differently? - Jisu Huh; Rita Langteau (Commun. Res., 2007)

Parental mediation of teenagers' video game playing: Antecedents and consequences. - Wonsun Shin; Jisu Huh (New Media Soc., 2011)

Trustingness & trustworthiness: A pair of complementary trust measures in a social network. - Atanu Roy; Chandrima Sarkar; Jaideep Srivastava; Jisu Huh (ASONAM, 2016)

Impact of News Organizations' Trustworthiness and Social Media Activity on Audience Engagement. - Bhavtosh Rath; Jisu Kim; Jisu Huh; Jaideep Srivastava (CoRR, 2018)

AdBERT: An Effective Few Shot Learning Framework for Aligning Tweets to Superbowl Advertisements. - Debarati Das 004; Roopana Chenchu; Maral Abdollahi; Jisu Huh; Jaideep Srivastava (W-NUT@COLING, 2022)

Skepticism and Sentiment Analysis to Understand Consumer Perception of Virtual Influencers in Social Media Advertising. - Smitha Muthya Sudheendra; Maral Abdollahi; Dongyeop Kang; Jisu Huh; Jaideep Srivastava (IEEE Big Data, 2024)

SkOTaPA: A Dataset for Skepticism Detection in Online Text after Persuasion Attempt. - Smitha Muthya Sudheendra; Maral Abdollahi; Dongyeop Kang; Jisu Huh; Jaideep Srivastava (LREC/COLING, 2024)

Impact Of Emotions on Information Seeking And Sharing Behaviors During Pandemic. - Smitha Muthya Sudheendra; Hao Xu 043; Jisu Huh; Jaideep Srivastava (CoRR, 2024)

Influence of emotions on coping behaviors in crisis: a computational analysis of the COVID-19 outbreak. - Hao Xu 043; Smitha Muthya Sudheendra; Jisu Huh; Aadesh Salecha; Jaideep Srivastava (J. Comput. Soc. Sci., 2024)