Keeping Doors Open: The Effect of Unavailability on Incentives to Keep Options Viable. - Jiwoong Shin; Dan Ariely (Manag. Sci., 2004)

Pricing of Online Advertising: Cost-Per-Click-Through Vs. Cost-Per-Action. - Yu (Jeffrey) Hu; Jiwoong Shin; Zhulei Tang (HICSS, 2010)

A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers? - Jiwoong Shin; K. Sudhir (Mark. Sci., 2010)

Uninformative Advertising as an Invitation to Search. - Dina Mayzlin; Jiwoong Shin (Mark. Sci., 2011)

When to "Fire" Customers: Customer Cost-Based Pricing. - Jiwoong Shin; K. Sudhir; Dae-Hee Yoon (Manag. Sci., 2012)

Favoring the Winner or Loser in Repeated Contests. - Robert Ridlon; Jiwoong Shin (Mark. Sci., 2013)

Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action. - Yu (Jeffrey) Hu; Jiwoong Shin; Zhulei Tang (Manag. Sci., 2016)

A Model of Two-Sided Costly Communication for Building New Product Category Demand. - Michelle Y. Lu; Jiwoong Shin (Mark. Sci., 2018)

Targeted Advertising and Consumer Inference. - Jiwoong Shin; Jungju Yu (Mark. Sci., 2021)

The Impact of the Gig Economy on Product Quality Through the Labor Market: Evidence from Ridesharing and Restaurant Quality. - Minkyu Shin; Jiwoong Shin; Soheil Ghili; Jaehwan Kim (Manag. Sci., 2023)

A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency. - Jiwoong Shin; Woochoel Shin (Manag. Sci., 2023)

A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning. - T. Tony Ke; Jiwoong Shin; Jungju Yu (Mark. Sci., 2023)

Predictive Analytics and Ship-Then-Shop Subscription. - W. Jason Choi; Qihong Liu; Jiwoong Shin (Manag. Sci., 2024)

The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective. - Jiwoong Shin; Chi-Ying Wang (Mark. Sci., 2024)

PCM : Picard Consistency Model for Fast Parallel Sampling of Diffusion Models. - Junhyuk So; Jiwoong Shin; Chaeyeon Jang; Eunhyeok Park (CVPR, 2025)

Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out. - Z. Eddie Ning; Jiwoong Shin; Jungju Yu (Mark. Sci., 2025)