Revisiting the two-stage choice model: an empirical study of consumer choice on brand website visits. - Jiyao Xun (Behav. Inf. Technol., 2014)

British SMEs' e-commerce technological investments and firm performance: an RBV perspective. - Tan Yang; Jiyao Xun; Xiaofeng He (Technol. Anal. Strateg. Manag., 2015)

Twitter as customer's eWOM: an empirical study on their impact on firm financial performance. - Jiyao Xun; Biao Guo (Internet Res., 2017)

Complementary resources and SME firm performance: the role of external readiness and E-commerce functionality. - Tan Yang; Jiyao Xun; Woon Kian Chong (Ind. Manag. Data Syst., 2022)

Maze of conveniences: re-examining hotel reviews and social media data. - Jiyao Xun; Yicheng Wang; Woon Kian Chong; Emma P. Y. Wong; Xiaowei Fan (Ind. Manag. Data Syst., 2025)

Mobile Operating Systems' Impact on Customer Value: IOS vs. Android. - Jiyao Xun; Woon Kian Chong; Les Dolega (J. Comput. Inf. Syst., 2025)