Optimizing referral reward programs under impression management considerations. - Ping Xiao; Christopher S. Tang; Jochen Wirtz (Eur. J. Oper. Res., 2011)

The privacy dyad: Antecedents of promotion- and prevention-focused online privacy behaviors and the mediating role of trust and privacy concern. - May O. Lwin; Jochen Wirtz; Andrea J. S. Stanaland (Internet Res., 2016)

Intelligent Automation: Welcome to the World of Hyperautomation - Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human - Pascal Bornet; Ian Barkin; Jochen Wirtz (Intelligent Automation: Welcome to the World of Hyperautomation, 2021)

Fluidity and the customer experience in digital platform ecosystems. - Aishwarya Ramasundaram; Neeraj Pandey; Yupal Shukla; Shirin Alavi; Jochen Wirtz (Int. J. Inf. Manag., 2023)

Opinion Paper: "So what if ChatGPT wrote it?" Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy. - Yogesh K. Dwivedi; Nir Kshetri; Laurie Hughes; Emma L. Slade; Anand Jeyaraj; Arpan Kumar Kar; Abdullah M. Baabdullah; Alex Koohang; Vishnupriya Raghavan; Manju Ahuja; Hanaa Albanna; Mousa Ahmad Albashrawi; et al. (Int. J. Inf. Manag., 2023)

Immersive time (ImT): Conceptualizing time spent in the metaverse. - Emmanuel Mogaji; Jochen Wirtz; Russell W. Belk; Yogesh K. Dwivedi (Int. J. Inf. Manag., 2023)

After the First Glance! Robot Acceptance and Long-term Performance in Human-Robot Teams. - Lea Heitlinger; Ruth Maria Stock-Homburg; Franziska Doris Wolf; Jochen Wirtz (ICIS, 2024)

Navigating the Rise of Service Robots - Success Factors, Trade-Offs, and Implementation. - Merlind Knof; Ruth Maria Stock-Homburg; Jochen Wirtz (ICIS, 2024)

Agentic Artificial Intelligence - Harnessing AI Agents to Reinvent Business, Work, and Life - Pascal Bornet; Jochen Wirtz (Agentic Artificial Intelligence, 2025)

Continuous value shaping: A boundary concept for innovating service innovation approaches. - Tilo Böhmann; Angela Roth; Gerhard Satzger; Carina Benz; Daniel Beverungen; Andreas Boes; Christoph F. Breidbach; Martin Gersch; Gerhard Gudergan; Jens Hogreve; Christian Kurtz; Barbara Langes; et al. (Electron. Mark., 2025)