The moderating effect of computer users' autotelic need for touch on brand trust, perceived brand excitement, and brand placement awareness in haptic games and in-game advertising (IGA). - Seunga Venus Jin; Joe Phua (Comput. Hum. Behav., 2015)

Telling stories about breastfeeding through Facebook: The impact of user-generated content (UGC) on pro-breastfeeding attitudes. - Seunga Venus Jin; Joe Phua; Kwan Min Lee (Comput. Hum. Behav., 2015)

Self-endorsing in digital advertisements: Using virtual selves to persuade physical selves. - Sun Joo (Grace) Ahn; Joe Phua; Yan Shan (Comput. Hum. Behav., 2017)

Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat. - Joe Phua; Seunga Venus Jin; Jihoon (Jay) Kim (Comput. Hum. Behav., 2017)

Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention. - Joe Phua; Seunga Venus Jin; Jihoon (Jay) Kim (Telematics Informatics, 2017)

Understanding consumer engagement with celebrity-endorsed E-Cigarette advertising on instagram. - Joe Phua; Jhih-Syuan Lin; Dong Jae Lim (Comput. Hum. Behav., 2018)

Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans' brand evaluations. - Joe Phua; Po-Lin Pan; Kuan-Ju Chen (Online Inf. Rev., 2018)

Starring in your own Snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands. - Joe Phua; Jihoon (Jay) Kim (Telematics Informatics, 2018)

Pro-veganism on Instagram: Effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganism. - Joe Phua; Seunga Venus Jin; Jihoon (Jay) Kim (Online Inf. Rev., 2020)

Do human values find genuine expression on social media platforms? The influence of human values on millennials' social media activities. - Angeliki Nikolinakou; Joe Phua (Internet Res., 2024)

What drives addiction on social media sites? The relationships between psychological well-being states, social media addiction, brand addiction and impulse buying on social media. - Angeliki Nikolinakou; Joe Phua; Eun Sook Kwon (Comput. Hum. Behav., 2024)