Emotional Bidders - An Analytical and Experimental Examination of Consumers' Behavior in a Priceline-Like Reverse Auction. - Min Ding 002; Jehoshua Eliashberg; Joel Huber; Ritesh Saini (Manag. Sci., 2005)

Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act. - Christine Moorman; Rosellina Ferraro; Joel Huber (Mark. Sci., 2012)