Demonstrating the Impact of E-Marketing on Industrial Sales. - Joel Järvinen; Heikki Karjaluoto (Bled eConference, 2014)

A Firm's Activity in Social Media and Its Relationship with Corporate Reputation and Firm Performance. - Heikki Karjaluoto; Hanna Mäkinen; Joel Järvinen (Bled eConference, 2015)

Consumer Acceptance and Use of Instagram. - Joel Järvinen; Roope Ohtonen; Heikki Karjaluoto (HICSS, 2016)

The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector. - Joel Mero (Electron. Mark., 2018)

Antecedents of Market Orientation in The Banking Sector During Its Digital Transformation. - Hannele Haapio; Heikki Karjaluoto; Joel Mero (Bled eConference, 2019)