E-Mail Tracking: Status Quo and Novel Countermeasures. - Benedict Bender; Benjamin Fabian; Stefan Lessmann; Johannes Haupt (ICIS, 2016)

Revenue Uplift Modeling. - Robin Marco Gubela; Stefan Lessmann; Johannes Haupt; Annika Baumann; Tillmann Radmer; Fabian Gebert (ICIS, 2017)

Track and Treat - Usage of E-Mail Tracking for Newsletter Individualization. - Benedict Bender; Benjamin Fabian; Johannes Haupt; Stefan Lessmann (ECIS, 2018)

Robust identification of email tracking: A machine learning approach. - Johannes Haupt; Benedict Bender; Benjamin Fabian; Stefan Lessmann (Eur. J. Oper. Res., 2018)

Changing perspectives: Using graph metrics to predict purchase probabilities. - Annika Baumann; Johannes Haupt; Fabian Gebert; Stefan Lessmann (Expert Syst. Appl., 2018)

Affordable Uplift: Supervised Randomization in Controlled Experiments. - Johannes Haupt; Daniel Jacob; Robin Marco Gubela; Stefan Lessmann (ICIS, 2019)

The Price of Privacy - An Evaluation of the Economic Value of Collecting Clickstream Data. - Annika Baumann; Johannes Haupt; Fabian Gebert; Stefan Lessmann (Bus. Inf. Syst. Eng., 2019)

Enterprise-grade protection against e-mail tracking. - Benjamin Fabian; Benedict Bender; Ben Hesseldieck; Johannes Haupt; Stefan Lessmann (Inf. Syst., 2021)

Targeting customers for profit: An ensemble learning framework to support marketing decision-making. - Stefan Lessmann; Johannes Haupt; Kristof Coussement; Koen W. De Bock (Inf. Sci., 2021)

Targeting customers under response-dependent costs. - Johannes Haupt; Stefan Lessmann (Eur. J. Oper. Res., 2022)