The Use of Storage Water in a Hydroelectric System. - John D. C. Little (Oper. Res., 1955)

The Synchronization of Traffic Signals by Mixed-Integer Linear Programming. - John D. C. Little (Oper. Res., 1966)

A Model of Adaptive Control of Promotional Spending. - John D. C. Little (Oper. Res., 1966)

MEDIAC: an on-line media planning system. - Leonard M. Lodish; John D. C. Little (AFIPS Fall Joint Computing Conference (1), 1968)

A Media Planning Calculus. - John D. C. Little; Leonard M. Lodish (Oper. Res., 1969)

BRANDAID: A Marketing-Mix Model, Part 1: Structure. - John D. C. Little (Oper. Res., 1975)

BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study. - John D. C. Little (Oper. Res., 1975)

Feature Article - Aggregate Advertising Models: The State of the Art. - John D. C. Little (Oper. Res., 1979)

Operations Research in Industry: New Opportunities in a Changing World. - John D. C. Little (Oper. Res., 1991)

Philip M. Morse and the Beginnings. - John D. C. Little (Oper. Res., 2002)

Models and Managers: The Concept of a Decision Calculus. - John D. C. Little (Manag. Sci., 2004)

Comments on "Models and Managers: The Concept of a Decision Calculus". - John D. C. Little (Manag. Sci., 2004)

Commentary - A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective. - Peter M. Guadagni; John D. C. Little (Mark. Sci., 2008)

A Logit Model of Brand Choice Calibrated on Scanner Data. - Peter M. Guadagni; John D. C. Little (Mark. Sci., 2008)

OR FORUM - Little's Law as Viewed on Its 50th Anniversary. - John D. C. Little (Oper. Res., 2011)

Obituary John F. Nash Jr. - John D. C. Little (Int. Trans. Oper. Res., 2015)