Phase-difference distribution for a narrow-band non-Gaussian noise and related statistics. - John H. Roberts (IEEE Trans. Inf. Theory, 1988)

Chapter 2 Explanatory and predictive models of consumer behavior. - John H. Roberts; Gary L. Lilien (Marketing, 1993)

2006 ISMS Practice Prize Competition - Special Section Introduction. - John H. Roberts; Gary L. Lilien (Mark. Sci., 2008)

2007 ISMS Practice Prize Competition - Special Section Introduction. - John H. Roberts; Gary L. Lilien (Mark. Sci., 2009)

Soft Computing Methods in Marketing: Phenomena and Management Problems. - John H. Roberts (Marketing Intelligent Systems Using Soft Computing, 2010)

Practice Prize Paper - Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways. - Peter J. Danaher; John H. Roberts; Ken Roberts; Alan Simpson (Mark. Sci., 2011)

Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects. - Mathew B. Chylinski; John H. Roberts; Bruce G. S. Hardie (Mark. Sci., 2012)

Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects. - Gary L. Lilien; John H. Roberts; Venkatesh Shankar (Mark. Sci., 2013)

Practice Prize Paper - Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia. - Ken Roberts; John H. Roberts; Peter J. Danaher; Rohan Raghavan (Mark. Sci., 2015)

Practice Prize Report: The 2016 ISMS Gary Lilien Practice Prize Competition. - John H. Roberts (Mark. Sci., 2018)

Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia. - André Bonfrer; Pradeep K. Chintagunta; John H. Roberts; David Corkindale (Mark. Sci., 2020)

Practice Prize Report: The 2018 ISMS Gary Lilien Practice Prize Competition. - John H. Roberts (Mark. Sci., 2020)

The Legacy of John Little for Marketing Science. - Fred M. Feinberg; John R. Hauser; John H. Roberts; Juanjuan Zhang (Mark. Sci., 2025)