The Olympic Games and associative sponsorship. - Richard N. Rutter; John Nadeau; Ulf Aagerup; Fiona Lettice (Internet Res., 2020)

Social media influencers, product placement and network engagement: using AI image analysis to empirically test relationships. - Richard N. Rutter; Stuart J. Barnes; Stuart Roper; John Nadeau; Fiona Lettice (Ind. Manag. Data Syst., 2021)