Positive Effects of Negative Publicity: When Negative Reviews Increase Sales. - Jonah Berger; Alan T. Sorensen; Scott J. Rasmussen (Mark. Sci., 2010)

Can Losing Lead to Winning? - Jonah Berger; Devin G. Pope (Manag. Sci., 2011)

Extracting Human Temporal Orientation from Facebook Language. - H. Andrew Schwartz; Gregory J. Park; Maarten Sap; Evan Weingarten; Johannes C. Eichstaedt; Margaret L. Kern; David Stillwell; Michal Kosinski; Jonah Berger; Martin E. P. Seligman; Lyle H. Ungar (HLT-NAACL, 2015)

A Data-Driven Study of View Duration on YouTube. - Minsu Park; Mor Naaman; Jonah Berger (ICWSM, 2016)

Does Presentation Order Impact Choice After Delay? - Jonah Berger (Top. Cogn. Sci., 2016)

Do Facial Expressions Predict Ad Sharing? A Large-Scale Observational Study. - Daniel McDuff; Jonah Berger (CoRR, 2019)

Quantifying Gender Bias in Consumer Culture. - Reihane Boghrati; Jonah Berger (CoRR, 2022)

Style, Content, and the Success of Ideas. - Reihane Boghrati; Jonah Berger; Grant Packard (CoRR, 2022)

What Drives Virtual Influencer's Impact? - Giovanni Luca Cascio Rizzo; Jonah Berger; Francisco Villarroel (CoRR, 2023)