Contextual Perceived Usefulness? Toward an Understanding of Mobile Commerce Acceptance. - ThaeMin Lee; JongKun Jun (ICMB, 2005)

Contextual perceived value?: Investigating the role of contextual marketing for customer relationship management in a mobile commerce context. - ThaeMin Lee; JongKun Jun (Bus. Process. Manag. J., 2007)

The role of contextual marketing offer in Mobile Commerce acceptance: comparison between Mobile Commerce users and nonusers. - ThaeMin Lee; JongKun Jun (Int. J. Mob. Commun., 2007)