Media channels and consumer purchasing decisions. - JongRoul Woo; Joongha Ahn; Jongsu Lee; Yoonmo Koo (Ind. Manag. Data Syst., 2015)

Forecasting the value of battery electric vehicles compared to internal combustion engine vehicles: the influence of driving range and battery technology. - JongRoul Woo; Christopher L. Magee (CoRR, 2018)

Consumer valuation of personal information in the age of big data. - Sesil Lim; JongRoul Woo; Jongsu Lee; Sung-Yoon Huh (J. Assoc. Inf. Sci. Technol., 2018)

Can search engine data improve accuracy of demand forecasting for new products? Evidence from automotive market. - Dongha Kim; JongRoul Woo; Jungwoo Shin; Jongsu Lee; Yongdai Kim (Ind. Manag. Data Syst., 2019)

Relationship between technological improvement and innovation diffusion: an empirical test. - JongRoul Woo; Christopher L. Magee (Technol. Anal. Strateg. Manag., 2022)

Will There Be Disruptive Innovation? Identifying Profitable Niche Segments and Product Designs for Small- and Medium-Sized Companies and Startups. - Hyunhong Choi; Joongha Ahn; JongRoul Woo (IEEE Trans. Engineering Management, 2022)