Social Media Activism in Response to the Influence of Political Parody Videos on YouTube. - Joon Soo Lim; Guy J. Golan (Commun. Res., 2011)

How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment. - Joon Soo Lim; YoungChan Hwang; Seyun Kim; Frank A. Biocca (Comput. Hum. Behav., 2015)

Online authenticity, popularity, and the "Real Me" in a microblogging environment. - Joon Soo Lim; John Nicholson; Sung-Un Yang; Ho-Kyung Kim (Comput. Hum. Behav., 2015)

The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV. - Joon Soo Lim; Sung Yoon Ri; Beth Donnelly Egan; Frank A. Biocca (Comput. Hum. Behav., 2015)

The impact of engagement motives for social TV on social presence and sports channel commitment. - YoungChan Hwang; Joon Soo Lim (Telematics Informatics, 2015)

How a paracrisis situation is instigated by an online firestorm and visual mockery: Testing a paracrisis development model. - Joon Soo Lim (Comput. Hum. Behav., 2017)

Effects of gain-versus loss-framed performance feedback on the use of fitness apps: Mediating role of exercise self-efficacy and outcome expectations of exercise. - Joon Soo Lim; Ghee-Young Noh (Comput. Hum. Behav., 2017)

The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective. - Joon Soo Lim; Min-Ji Choe; Jun Zhang 100; Ghee-Young Noh (Comput. Hum. Behav., 2020)

The impact of message appraisals of Dove's Campaign for Real Beauty on information seeking and electronic word-of-mouth intentions of US female consumers. - Joon Soo Lim; Jun Zhang 100 (Telematics Informatics, 2021)

Debiasing misinformation: how do people diagnose health recommendations from AI? - Donghee Shin; Kulsawasd Jitkajornwanich; Joon Soo Lim; Anastasia Spyridou (Online Inf. Rev., 2024)

Understanding user sensemaking in fairness and transparency in algorithms: algorithmic sensemaking in over-the-top platform. - Donghee Shin; Joon Soo Lim; Norita B. Ahmad; Mohammed Ibahrine (AI Soc., 2024)

How warm-versus competent-toned AI apologies affect trust and forgiveness through emotions and perceived sincerity. - Joon Soo Lim; Nalae Hong; Erika Schneider (Comput. Hum. Behav., 2025)

Impact of misinformation from generative AI on user information processing: How people understand misinformation from generative AI. - Donghee Shin; Amy L. Koerber; Joon Soo Lim (New Media Soc., 2025)

Influence of COVID-19 vaccine misinformation beliefs on the third-person effect: implications for social media content moderation and corrective action. - Joon Soo Lim; Chunsik Lee; Junga Kim; Jun Zhang 100 (Online Inf. Rev., 2025)