Media channels and consumer purchasing decisions. - JongRoul Woo; Joongha Ahn; Jongsu Lee; Yoonmo Koo (Ind. Manag. Data Syst., 2015)

Reference-dependent preferences on smart phones in South Korea: Focusing on attributes with heterogeneous preference direction. - Junghun Kim; Jongsu Lee; Joongha Ahn (Comput. Hum. Behav., 2016)

Will There Be Disruptive Innovation? Identifying Profitable Niche Segments and Product Designs for Small- and Medium-Sized Companies and Startups. - Hyunhong Choi; Joongha Ahn; JongRoul Woo (IEEE Trans. Engineering Management, 2022)