Factors Influencing the Intention to Watch Online Video Advertising. - Joonghwa Lee; Mira Lee (Cyberpsychology Behav. Soc. Netw., 2011)

Canonical correlation analysis of online video advertising viewing motivations and access characteristics. - Joonghwa Lee; Hyunmin Lee (New Media Soc., 2012)

Brand interactivity and its effects on the outcomes of advergame play. - Joonghwa Lee; Hyojung Park; Kevin R. Wise (New Media Soc., 2014)

Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge. - Soojung Kim; Joonghwa Lee; Yoori Hwang; Se-Hoon Jeong (Int. J. Mob. Commun., 2016)

Mobile game users' evaluations of in-game advertising: role of multitasking and persuasion knowledge. - Yoori Hwang; Joonghwa Lee; Soojung Kim; Se-Hoon Jeong (Int. J. Mob. Commun., 2018)

Snapchat usage from the international perspective: comparison between the USA and South Korea. - Soojung Kim; Haseon Park; Joonghwa Lee (Int. J. Mob. Commun., 2021)