A neuroscientific approach to choice modeling: Electroencephalogram (EEG) and user preferences. - Rami N. Khushaba; Sarath Kodagoda; Gamini Dissanayake; Luke Greenacre; Sandra Burke; Jordan J. Louviere (IJCNN, 2012)

Choice modeling and the brain: A study on the Electroencephalogram (EEG) of preferences. - Rami N. Khushaba; Luke Greenacre; Sarath Kodagoda; Jordan J. Louviere; Sandra Burke; Gamini Dissanayake (Expert Syst. Appl., 2012)

Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking. - Rami N. Khushaba; Chelsea Wise; Sarath Kodagoda; Jordan J. Louviere; Barbara E. Kahn; Claudia Townsend (Expert Syst. Appl., 2013)

Integrating Cognitive Process and Descriptive Models of Attitudes and Preferences. - Guy Hawkins; A. A. J. Marley; Andrew Heathcote; Terry N. Flynn; Jordan J. Louviere; Scott D. Brown (Cogn. Sci., 2014)

First Impressions Matter: An Experimental Investigation of Online Financial Advice. - Julie R. Agnew; Hazel Bateman; Christine Eckert; Fedor Iskhakov; Jordan J. Louviere; Susan Thorp (Manag. Sci., 2018)

The Risk of Caution: Evidence from an Experiment. - Richard T. Carson; Joshua Graff Zivin; Jordan J. Louviere; Sally Sadoff; Jeffrey G. Shrader (Manag. Sci., 2022)