Effective Design of Products/Services: An Approach Based on Integration of Marketing and Operations Management Decisions. - Rohit Verma; Gary M. Thompson; William L. Moore; Jordan Louviere (Decis. Sci., 2001)

The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. - Denzil G. Fiebig; Michael P. Keane; Jordan Louviere; Nada Wasi (Mark. Sci., 2010)

Commentary - Discussion of "Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test". - Jordan Louviere; Joffre Swait (Mark. Sci., 2010)