Key factors of teenagers' mobile advertising acceptance. - José Martí Parreño; Silvia Sanz-Blas; Carla Ruiz-Mafé; Joaquín Aldás-Manzano (Ind. Manag. Data Syst., 2013)

The Role of Individual-Media Relationship and Consumer Personal Factors on Spanish Teenagers' Mobile Social Networking Sites Usage. - Carla Ruiz-Mafé; Silvia Sanz-Blas; José Martí Parreño (Int. J. E Serv. Mob. Appl., 2014)

Key drivers of consumer loyalty to Facebook fan pages. - Carla Ruiz-Mafé; José Martí Parreño; Silvia Sanz-Blas (Online Inf. Rev., 2014)

Message-driven factors influencing opening and forwarding of mobile advertising messages. - Silvia Sanz-Blas; Carla Ruiz-Mafé; José Martí Parreño (Int. J. Mob. Commun., 2015)

The use of gamification in education: a bibliometric and text mining analysis. - José Martí Parreño; E. Méndez-Ibáñez; Adolfo Alonso Arroyo (J. Comput. Assist. Learn., 2016)

The Role of Perceived Relevance and Attention in Teachers' Attitude and Intention to Use Educational Video Games. - Antonio Sánchez-Mena; José Martí Parreño; Joaquín Aldás-Manzano (Int. J. Emerg. Technol. Learn., 2017)

Students' attitude towards the use of educational video games to develop competencies. - José Martí Parreño; Amparo Galbis-Córdova; María José Miquel-Romero (Comput. Hum. Behav., 2018)

Journal of the Academy of Marketing Science 1973-2018: an analytical retrospective. - Angelito Calma; José Martí Parreño; Martin Davies (Scientometrics, 2019)