Analyzing the Effect of Perceived Risk and Information Diagnosticity on Word-of-Mouth and Viral Marketing. - Jose Pius Nedumkallel; Deepak Babu; Michelle Francis (Int. J. E Bus. Res., 2020)

Interactivity of Digital Media: Literature Review and Future Research Agenda. - Jose Pius Nedumkallel (Int. J. Interact. Commun. Syst. Technol., 2020)