Understanding the Digital Marketing Environment with KPIs and Web Analytics. - José Ramón Saura; Pedro Palos-Sánchez; Luis Manuel Cerdá Suárez (Future Internet, 2017)

Complexity in the Acceptance of Sustainable Search Engines on the Internet: An Analysis of Unobserved Heterogeneity with FIMIX-PLS. - Pedro Palos-Sánchez; Félix A. Martín-Velicia; José Ramón Saura (Complex., 2018)

The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data. - Pedro Palos-Sánchez; José Ramón Saura; Felipe Debasa (Mob. Inf. Syst., 2018)

Understanding User Behavioral Intention to Adopt a Search Engine that Promotes Sustainable Water Management. - Ana Reyes-Menendez; José Ramón Saura; Pedro Palos-Sánchez; José Álvarez-García (Symmetry, 2018)

Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System. - Ana Reyes-Menendez; Pedro Palos-Sánchez; José Ramón Saura; Félix A. Martín-Velicia (Wirel. Commun. Mob. Comput., 2018)

The Impact of e-WOM on Hotels Management Reputation: Exploring TripAdvisor Review Credibility With the ELM Model. - Ana Reyes-Menendez; José Ramón Saura; Juan Gabriel Martinez-Navalon (IEEE Access, 2019)

Comparing a Traditional Approach for Financial Brand Communication Analysis With a Big Data Analytics Technique. - José Ramón Saura; Beatriz Rodriguez Herraez; Ana Reyes-Menendez (IEEE Access, 2019)

An empirical examination of adoption of mobile applications in Spain and Portugal, based in UTAUT. - Pedro R. Palos-Sanchez; Marisol B. Correia; José Ramón Saura (Int. J. Mob. Commun., 2019)

The importance of behavioral data to identify online fake reviews for tourism businesses: a systematic review. - Ana Reyes-Menendez; José Ramón Saura; Ferrão Filipe (PeerJ Comput. Sci., 2019)

A Three-Stage method for Data Text Mining: Using UGC in Business Intelligence Analysis. - José Ramón Saura; Dag R. Bennett (Symmetry, 2019)

Exploring key indicators of social identity in the #MeToo era: Using discourse analysis in UGC. - Ana Reyes-Menendez; José Ramón Saura; Stephen B. Thomas (Int. J. Inf. Manag., 2020)

Does SEO Matter for Startups? Identifying Insights from UGC Twitter Communities. - José Ramón Saura; Ana Reyes-Menendez; Chris Van Nostrand (Informatics, 2020)

Setting Privacy "by Default" in Social IoT: Theorizing the Challenges and Directions in Big Data Research. - José Ramón Saura; Domingo Ribeiro-Soriano; Daniel Palacios-Marqués (Big Data Res., 2021)

Using data mining techniques to explore security issues in smart living environments in Twitter. - José Ramón Saura; Daniel Palacios-Marqués; Domingo Ribeiro-Soriano (Comput. Commun., 2021)

From user-generated data to data-driven innovation: A research agenda to understand user privacy in digital markets. - José Ramón Saura; Domingo Enrique Ribeiro-Soriano; Daniel Palacios-Marqués (Int. J. Inf. Manag., 2021)

Identifying Startups Business Opportunities from UGC on Twitter Chatting: An Exploratory Analysis. - José Ramón Saura; Ana Reyes-Menendez; Nelson de Matos; Marisol B. Correia (J. Theor. Appl. Electron. Commer. Res., 2021)

Evaluating security and privacy issues of social networks based information systems in Industry 4.0. - José Ramón Saura; Domingo Ribeiro-Soriano; Daniel Palacios-Marqués (Enterp. Inf. Syst., 2022)

Assessing behavioral data science privacy issues in government artificial intelligence deployment. - José Ramón Saura; Domingo Ribeiro-Soriano; Daniel Palacios-Marqués (Gov. Inf. Q., 2022)

Data-driven strategies in operation management: mining user-generated content in Twitter. - José Ramón Saura; Domingo Ribeiro-Soriano; Daniel Palacios-Marqués (Ann. Oper. Res., 2024)

A Case Study on a Hedonic-Motivation System Adoption Model in a Game-Based Student Response System. - Pedro R. Palos-Sanchez; José Ramón Saura; Félix A. Martín-Velicia (Int. J. Hum. Comput. Interact., 2024)

Privacy concerns in social media UGC communities: Understanding user behavior sentiments in complex networks. - José Ramón Saura; Daniel Palacios-Marqués; Domingo Ribeiro-Soriano (Inf. Syst. E Bus. Manag., 2025)