Viral diffusion of technology products: a comprehensive stage framework. - Daphne Simmonds; Katia Campbell; Joseph Hasley (Inf. Syst. E Bus. Manag., 2021)

Can Influencers Overcome the Impact of Weak Ties to Achieve Viral Propagation? Applying Social Identification & Social Capital to Predict Virality. - Daphne M. Simmonds; Devika Banerji; Joseph Hasley (AMCIS, 2023)