Does Care Lead to Share? Evidence from a Randomized Field Experiment on Call for Sharing. - JaeHwuen Jung; Ravi Bapna; Joseph M. Golden; Tianshu Sun (ICIS, 2016)

Social Media Integration and E-commerce Platform Performance: A Randomized Field Experiment. - Ni Huang 001; Tianshu Sun; Pei-Yu Chen; Joseph M. Golden (ICIS, 2017)

The Impact of Social Learning in Prosumption. - Tianshu Sun; JaeHwuen Jung; Ravi Bapna; Joseph M. Golden (ICIS, 2018)

Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment. - Ni Huang 001; Tianshu Sun; Pei-Yu Chen; Joseph M. Golden (Inf. Syst. Res., 2019)

Words Matter! Toward a Prosocial Call-to-Action for Online Referral: Evidence from Two Field Experiments. - JaeHwuen Jung; Ravi Bapna; Joseph M. Golden; Tianshu Sun (Inf. Syst. Res., 2020)

Steering in Online Markets: The Role of Platform Incentives and Credibility. - Moshe A. Barach; Joseph M. Golden; John J. Horton (Manag. Sci., 2020)

Not Registered? Please Sign Up First: A Randomized Field Experiment on the Ex Ante Registration Request. - Ni Huang 001; Probal Mojumder; Tianshu Sun; Jinchi Lv; Joseph M. Golden (Inf. Syst. Res., 2021)

The Effects of Search Advertising on Competitors: An Experiment Before a Merger. - Joseph M. Golden; John Joseph Horton (Manag. Sci., 2021)

Reputation Inflation. - Apostolos Filippas; John J. Horton; Joseph M. Golden (Mark. Sci., 2022)

Sooner or Later? Promising Delivery Speed in Online Retail. - Ruomeng Cui; Zhikun Lu; Tianshu Sun; Joseph M. Golden (Manuf. Serv. Oper. Manag., 2024)