Data Mining of CRM Knowledge Bases for Effective Market Segmentation: A Conceptual Framework. - Jounghae Bang; Nikhilesh Dholakia; Lutz Hamel; Ruby Roy Dholakia (ICEIS (2), 2004)

The CRM-KDD Nexus. - Nikhilesh Dholakia; Jounghae Bang; Lutz Hamel; Seung Kyoon Shin (Encyclopedia of Information Science and Technology (V), 2005)

Customer Relationship Management and Knowledge Discovery in Database. - Jounghae Bang; Nikhilesh Dholakia; Lutz Hamel; Seung Kyoon Shin (Database Technologies: Concepts, Methodologies, Tools, and Applications, 2009)

Identifying Affordance Features in Virtual Reality: How Do Virtual Reality Games Reinforce User Experience? - Jumin Lee; Jounghae Bang; Hyunju Suh (HCI (15), 2018)