Application of Artificial Intelligence in Neuromarketing to Predict Consumer Behaviour Towards Brand Stimuli: Case Study - Neurotechnologies vs. AI Predictive Model. - David Juárez-Varón; Ana Mengual-Recuerda; Juan Camilo Serna Zuluaga; Vincenzo Corvello (Int. J. Softw. Sci. Comput. Intell., 2024)