The Role of Augmented Reality in the Interactivity of Co-Creation: A Critical Review. - Saifeddin Alimamy; Kenneth R. Deans; Juergen Gnoth (Int. J. Technol. Hum. Interact., 2018)

The Impact of Co-Creating Through AR in Retail Stores on Purchase Intentions: The Mediating Role of Customer Trust and Risk. - Saifeddin Alimamy; Juergen Gnoth; Kenneth R. Deans (Int. J. Technol. Hum. Interact., 2021)

I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value. - Saifeddin Alimamy; Juergen Gnoth (Comput. Hum. Behav., 2022)