Are Facebook Brand Community Members Really Loyal to the Brand? - Heikki Karjaluoto; Juha Munnukka; Anna Tikkanen (Bled eConference, 2014)

Advocacy participation and brand loyalty in virtual brand community. - Juha Munnukka; Outi Uusitalo; Elisa Jokela (Bled eConference, 2014)

Perceived risks and risk management of social media in an organizational context. - Juha Munnukka; Pentti Järvi (Electron. Mark., 2014)

The Effects of Brand Engagement in Social Media on Share of Wallet. - Heikki Karjaluoto; Juha Munnukka; Severi Tiensuu (Bled eConference, 2015)

Are Facebook brand community members truly loyal to the brand? - Juha Munnukka; Heikki Karjaluoto; Anna Tikkanen (Comput. Hum. Behav., 2015)

"Thanks for watching". The effectiveness of YouTube vlogendorsements. - Juha Munnukka; Devdeep Maity; Hanna Reinikainen; Vilma Luoma-aho (Comput. Hum. Behav., 2019)

Anthropomorphism and social presence in Human-Virtual service assistant interactions: The role of dialog length and attitudes. - Juha Munnukka; Karoliina Talvitie-Lamberg; Devdeep Maity (Comput. Hum. Behav., 2022)

Online antecedents for young consumers' impulse buying behavior. - Jussi Nyrhinen; Anu Sirola; Tiina Koskelainen; Juha Munnukka; Terhi-Anna Wilska (Comput. Hum. Behav., 2024)