The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective. - Joon Soo Lim; Min-Ji Choe; Jun Zhang 100; Ghee-Young Noh (Comput. Hum. Behav., 2020)

The impact of message appraisals of Dove's Campaign for Real Beauty on information seeking and electronic word-of-mouth intentions of US female consumers. - Joon Soo Lim; Jun Zhang 100 (Telematics Informatics, 2021)

Influence of COVID-19 vaccine misinformation beliefs on the third-person effect: implications for social media content moderation and corrective action. - Joon Soo Lim; Chunsik Lee; Junga Kim; Jun Zhang 100 (Online Inf. Rev., 2025)