The challenge for multichannel services: Cross-channel free-riding behavior. - Hung-Chang Chiu; Yi-Ching Hsieh; Jinshyang Roan; Kuan-Jen Tseng; Jung-Kuei Hsieh (Electron. Commer. Res. Appl., 2011)

Post-adoption switching behavior for online service substitutes: A perspective of the push-pull-mooring framework. - Jung-Kuei Hsieh; Yi-Ching Hsieh; Hung-Chang Chiu; Yi-Chu Feng (Comput. Hum. Behav., 2012)

Exploring the disseminating behaviors of eWOM marketing: persuasion in online video. - Jung-Kuei Hsieh; Yi-Ching Hsieh; Yu-Chien Tang (Electron. Commer. Res., 2012)

Appealing to Internet-based freelance developers in smartphone application marketplaces. - Jung-Kuei Hsieh; Yi-Ching Hsieh (Int. J. Inf. Manag., 2013)

Will You Ever Trust the Review Website Again? The Importance of Source Credibility. - Jung-Kuei Hsieh; Yi-Jin Li (Int. J. Electron. Commer., 2020)

Virtual gifting behavior on new social media: the perspectives of the community gift-giving model and face-negotiation theory. - Jung-Kuei Hsieh; Werner H. Kunz; Ai-Yun Wu (Internet Res., 2023)

Investigating the relationships between influencers and their followers: Moderator of human brand of influencer (HBI) phase. - Jung-Kuei Hsieh; Sushant Kumar; Yun-Chia Tang; Guan-Zhen Huang (Electron. Commer. Res. Appl., 2023)

The power of choice: Examining how selection mechanisms shape decision-making in online community engagement. - Jung-Kuei Hsieh; Yu-Hui Fang; Chien Hsiang Liao (Decis. Support Syst., 2024)