Targeted Advertising and Consumer Inference. - Jiwoong Shin; Jungju Yu (Mark. Sci., 2021)

A Model of Brand Architecture Choice: A House of Brands vs. A Branded House. - Jungju Yu (Mark. Sci., 2021)

Multidimensional Targeting and Consumer Response. - Stylianos Despotakis; Jungju Yu (Manag. Sci., 2023)

A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning. - T. Tony Ke; Jiwoong Shin; Jungju Yu (Mark. Sci., 2023)

Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out. - Z. Eddie Ning; Jiwoong Shin; Jungju Yu (Mark. Sci., 2025)