Research Note - A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels. - Junhong Chu; Pradeep Chintagunta; Javier Cebollada (Mark. Sci., 2008)

Quantifying the Economic Value of Warranties in the U.S. Server Market. - Junhong Chu; Pradeep Chintagunta (Mark. Sci., 2009)

The Influence of Securities Transaction Stamp Tax Adjustment on Shanghai Stock Market-Based on the adjustment on September 19, 2008. - Junhong Chu; Lei Zhang (Modeling Risk Management for Resources and Environment in China, 2011)

Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice. - Pradeep K. Chintagunta; Junhong Chu; Javier Cebollada (Mark. Sci., 2012)

Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms. - Junhong Chu; Puneet Manchanda (Mark. Sci., 2016)

Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers. - Wei Yan 003; Yu Xiong; Junhong Chu; Gendao Li; Zhongkai Xiong (Eur. J. Oper. Res., 2018)

The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform. - Zike Cao; Junhong Chu; Kai Lung Hui; Hong Xu (J. Manag. Inf. Syst., 2021)

The Last Mile Matters: Impact of Dockless Bike Sharing on Subway Housing Price Premium. - Junhong Chu; Yige Duan; Xianling Yang; Li Wang (Manag. Sci., 2021)

"Meet Me Halfway": The Costs and Benefits of Bargaining. - Xu Zhang 043; Puneet Manchanda; Junhong Chu (Mark. Sci., 2021)

Taxi Drivers' Response to Cancellations and No-Shows: New Evidence for Reference-Dependent Preferences. - Hai Long Duong; Junhong Chu; Dai Yao (Manag. Sci., 2023)

A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets. - Dai Yao; Chuang Tang; Junhong Chu (Mark. Sci., 2023)

Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents. - Yan Xu; Mantian Mandy Hu; Junhong Chu; Andrew T. Ching (Mark. Sci., 2025)