The Effects of Match-Up Cues on Consumer Purchase Behavior in Live Streaming E-Commerce. - Xiayu Chen; Junya Shen; Shaobo Wei (PACIS, 2022)

Unveiling the Mechanisms of Intelligent Customer Service: How Personality Traits Affect Consumer Purchase Intentions. - Zishan Fei; Siyu Liu; Junya Shen (WHICEB (3), 2025)

The Effect of Herd Behavior on Consumer Intention in Live Streaming E-Commerce: The Moderating Role of Interaction. - Xiayu Chen; Yu Wang; Shaobo Wei; Junya Shen (Int. J. Hum. Comput. Interact., 2025)