Network Evolution of Transactional Community: A Different Network Closure Mechanism from Social Network. - Bangming Xiao; Junyun Liao; Minxue Huang (WHICEB, 2014)

The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective. - Minxue Huang; Rizwan Ali; Junyun Liao (Comput. Hum. Behav., 2017)

Examining knowledge contribution in firm- versus consumer-hosted virtual brand community. - Junyun Liao; Xuebing Dong; Yulang Guo (Electron. Commer. Res. Appl., 2020)

Social free sampling: engaging consumer through product trial reports. - Junyun Liao; Jiawen Chen; Fei Jin (Inf. Technol. People, 2023)

Short video marketing: what, when and how short-branded videos facilitate consumer engagement. - Xuebing Dong; Hong Liu; Nannan Xi; Junyun Liao; Zhi Yang (Internet Res., 2024)

The impact of virtual interaction on consumers' pro-environmental behaviors: the mediating role of platform intimacy and love for nature. - Xuebing Dong; Yaping Chang; Junyun Liao; Xiancheng Hao; Xiaoyu Yu (Inf. Technol. People, 2024)

Perceived identity threat and brand advocacy responses to different types of brand-related attacks. - Junyun Liao; Jiawen Chen; Yanghong Hu; Raffaele Filieri; Xiaoliang Feng; Wei Wang 251 (Internet Res., 2025)