Television Advertising and Online Shopping. - Jura Liaukonyte; Thales Teixeira; Kenneth C. Wilbur (Mark. Sci., 2015)

Lead Offer Spillovers. - Matthew McGranaghan; Jura Liaukonyte; Geoffrey Fisher; Kenneth C. Wilbur (Mark. Sci., 2019)

Price Fairness and Strategic Obfuscation. - William J. Allender; Jura Liaukonyte; Sherif Nasser; Timothy J. Richards (Mark. Sci., 2021)

Background Noise? TV Advertising Affects Real-Time Investor Behavior. - Jura Liaukonyte; Alminas Zaldokas (Manag. Sci., 2022)

How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift. - Matthew McGranaghan; Jura Liaukonyte; Kenneth C. Wilbur (Mark. Sci., 2022)

Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? - Jura Liaukonyte; Anna E. Tuchman; Xinrong Zhu (Mark. Sci., 2023)

Rejoinder: Spilling More Beans on Political Consumerism: It's More of the Same Tune. - Jura Liaukonyte; Anna E. Tuchman; Xinrong Zhu (Mark. Sci., 2023)

GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment. - Aaron Adalja; Jura Liaukonyte; Emily Wang; Xinrong Zhu (Mark. Sci., 2023)

Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy. - Sai Chand Chintala; Jura Liaukonyte; Nathan Yang (Mark. Sci., 2024)