A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers? - Jiwoong Shin; K. Sudhir (Mark. Sci., 2010)

When to "Fire" Customers: Customer Cost-Based Pricing. - Jiwoong Shin; K. Sudhir; Dae-Hee Yoon (Manag. Sci., 2012)

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans. - Doug J. Chung; Thomas J. Steenburgh; K. Sudhir (Mark. Sci., 2014)

Editorial - New Editorial Structure for Marketing Science. - Preyas S. Desai; Fred M. Feinberg; Ganesh Iyer; K. Sudhir; Russ Winer (Mark. Sci., 2014)

Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management. - Guofang Huang; Ahmed Khwaja; K. Sudhir (Mark. Sci., 2015)

Editorial - Marketing Science in Emerging Markets. - Laxman Narasimhan; Kannan Srinivasan; K. Sudhir (Mark. Sci., 2015)

Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India. - Vishal Narayan; Vithala R. Rao; K. Sudhir (Mark. Sci., 2015)

The "Peter Pan Syndrome" in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption. - K. Sudhir; Debabrata Talukdar (Mark. Sci., 2015)

Do Store Brands Aid Store Loyalty? - Satheesh Seenivasan; K. Sudhir; Debabrata Talukdar (Manag. Sci., 2016)

Editorial - The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production. - K. Sudhir (Mark. Sci., 2016)

Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content. - K. Sudhir; Subroto Roy; Mathew Cherian (Mark. Sci., 2016)

Editorial - Acknowledging 2016 Marketing Science Contributions. - K. Sudhir (Mark. Sci., 2017)

Congratulations to Richard Thaler for Winning the Nobel Prize in Economics. - K. Sudhir (Mark. Sci., 2017)

Editorial - Introducing A New Section - Marketing Science: Frontiers. - K. Sudhir (Mark. Sci., 2018)

Introduction to the Special Section on Mobile Technologies. - K. Sudhir (Mark. Sci., 2019)

Editorial: An Update on the Frontiers Section. - K. Sudhir (Mark. Sci., 2019)

Coresets for Regressions with Panel Data. - Lingxiao Huang; K. Sudhir; Nisheeth K. Vishnoi (NeurIPS, 2020)

Privacy Rights and Data Security: GDPR and PersonalData Driven Markets. - T. Tony Ke; K. Sudhir (WINE, 2020)

Introduction to the Special Issue on Marketing Science and Health. - Kusum L. Ailawadi; Tat Y. Chan; Puneet Manchanda; K. Sudhir (Mark. Sci., 2020)

Introduction to the Special Issue on Consumer Protection. - Avi Goldfarb; Ginger Zhe Jin; K. Sudhir (Mark. Sci., 2020)

Introduction to the Special Issue on Marketing Science and Field Experiments. - Leif D. Nelson; Duncan Simester; K. Sudhir (Mark. Sci., 2020)

Coresets for Time Series Clustering. - Lingxiao Huang; K. Sudhir; Nisheeth K. Vishnoi (NeurIPS, 2021)

The Causal Effect of Service Satisfaction on Customer Loyalty. - Guofang Huang; K. Sudhir (Manag. Sci., 2021)

A Model of Multipass Search: Price Search Across Stores and Time. - Navid Mojir; K. Sudhir (Manag. Sci., 2021)

Editorial: Acknowledgments, Stocktaking, and Farewell. - K. Sudhir (Mark. Sci., 2021)

A Structural Model of a Multitasking Salesforce: Incentives, Private Information, and Job Design. - Minkyung Kim 009; K. Sudhir; Kosuke Uetake (Manag. Sci., 2022)

Privacy Rights and Data Security: GDPR and Personal Data Markets. - T. Tony Ke; K. Sudhir (Manag. Sci., 2023)

Using Advanced LLMs to Enhance Smaller LLMs: An Interpretable Knowledge Distillation Approach. - Tong Wang; K. Sudhir; Dat Hong (CoRR, 2024)

Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews. - Ishita Chakraborty; Khai Xiang Chiong; Howard Dover; K. Sudhir (Mark. Sci., 2025)

A Theory-Based Explainable Deep Learning Architecture for Music Emotion. - Hortense Fong; Vineet Kumar 006; K. Sudhir (Mark. Sci., 2025)