The Impact of the Internet on Marketing Strategy: Revisiting Early Predictions. - Kaan Varnali (Int. J. E Bus. Res., 2010)

Mobile marketing research: The-state-of-the-art. - Kaan Varnali; Aysegül Toker (Int. J. Inf. Manag., 2010)

Value-Based Analysis of Mobile Tagging. - Oguzhan Aygoren; Kaan Varnali (Int. J. E Bus. Res., 2011)

Personality Traits and Consumer Behavior in the Mobile Context: A Critical Review and Research Agenda. - Kaan Varnali (Int. J. E Serv. Mob. Appl., 2011)

Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment. - Kaan Varnali; Cengiz Yilmaz; Aysegül Toker (Electron. Commer. Res. Appl., 2012)

Effectiveness of online behavioral targeting: A psychological perspective. - Ayse Bengi Ozcelik; Kaan Varnali (Electron. Commer. Res. Appl., 2019)