Building a targeted mobile advertising system for location-based services. - Kai Li 020; Timon C. Du (Decis. Support Syst., 2012)

A framework for intermediated online targeted advertising with banner ranking mechanism. - Kai Li 020; Efosa C. Idemudia; Zhangxi Lin; Yang Yu 004 (Inf. Syst. E Bus. Manag., 2012)

Building a boundary-spanning service for coopetition. - Kai Li 020; Timon C. Du (Expert Syst. Appl., 2015)

An empirical analysis of users' privacy disclosure behaviors on social network sites. - Kai Li 020; Zhangxi Lin; Xiaowen Wang (Inf. Manag., 2015)

Why do users intend to use near field communication services? - Fan-Chen Tseng; Kai Li 020 (Int. J. Mob. Commun., 2015)

How does media richness contribute to customer loyalty to mobile instant messaging? - Fan-Chen Tseng; T. C. E. Cheng; Kai Li 020; Ching-I Teng (Internet Res., 2017)

How do avatar characteristics affect avatar friendliness and online gamer loyalty? Perspective of the theory of embodied cognition. - Kai Li 020; Huynh Van Nguyen; T. C. E. Cheng; Ching-I Teng (Internet Res., 2018)

How Online Patient-Physician Interaction Influences Patient Satisfaction. - Xiaofei Zhang 003; Yi Wu 007; Joe S. Valacich; Jeffrey L. Jenkins; Kai Li 020 (ICIS, 2019)

How should we understand the digital economy in Asia? Critical assessment and research agenda. - Kai Li 020; Dan J. Kim 001; Karl Reiner Lang; Robert J. Kauffman; Maurizio Naldi (Electron. Commer. Res. Appl., 2020)

Voluntary sharing and mandatory provision: Private information disclosure on social networking sites. - Kai Li 020; Liangqi Cheng; Ching-I Teng (Inf. Process. Manag., 2020)

Evaluating the social value of online health information for third-party patients: Is uncertainty always bad? - Yixuan Liu 003; Changchang Ren; Dingyu Shi; Kai Li 020; Xiaofei Zhang 003 (Inf. Process. Manag., 2020)

Linguistic characteristics and the dissemination of misinformation in social media: The moderating effect of information richness. - Cheng Zhou; Kai Li 020; Yanhong Lu (Inf. Process. Manag., 2021)

Exploring the differences of users' interaction behaviors on microblog: The moderating role of microblogger's effort. - Kai Li 020; Cheng Zhou; Xinyao Yu 001 (Telematics Informatics, 2021)

Understanding the influence of privacy protection functions on continuance usage of push notification service. - Cheng Zhou; Kai Li 020; Ching-I Teng (Aslib J. Inf. Manag., 2022)

Exploring the spoiler effect in the digital age: Evidence from the movie industry. - Yang Li; Xin (Robert) Luo; Kai Li 020; Xiaobo Xu (Decis. Support Syst., 2022)

Impact of information timeliness and richness on public engagement on social media during COVID-19 pandemic: An empirical investigation based on NLP and machine learning. - Kai Li 020; Cheng Zhou; Xin (Robert) Luo; Jose Benitez 001; Qinyu Liao (Decis. Support Syst., 2022)

Why do I take deviant disclosure behavior on internet platforms? An explanation based on the neutralization theory. - Cheng Zhou; Kai Li 020; Xiaofei Zhang 003 (Inf. Process. Manag., 2022)

Approximation algorithms for bi-objective parallel-machine scheduling in green manufacturing. - Yiwei Jiang; Xuelian Tang; Kai Li 020; T. C. E. Cheng; Min Ji 001 (Comput. Ind. Eng., 2023)

The effect of review content richness on product review helpfulness: The moderating role of rating inconsistency. - Yuqiu Wang; Eric W. T. Ngai; Kai Li 020 (Electron. Commer. Res. Appl., 2023)

Is personally identifiable information really more valuable? Evidence from consumers' willingness-to-accept valuation of their privacy information. - Huan Liu; Kai Li 020; Yan Chen 016; Xin (Robert) Luo (Decis. Support Syst., 2023)