Identifying early adopters of new IT products: A case of Windows 95. - Patrick Y. K. Chau; Kai Lung Hui (Inf. Manag., 1998)

The Impact of Internet on Education: Towards an Emerging Paradigm. - Kai Lung Hui; Shan Ling Pan; Bernard C. Y. Tan (PACIS, 2001)

A Choice Model for the Selection of Computer Vendors and Its Empirical Estimation. - Kar Yan Tam; Kai Lung Hui (J. Manag. Inf. Syst., 2001)

Determinants of Small Business EDI Adoption: An Empirical Investigation. - Patrick Y. K. Chau; Kai Lung Hui (J. Organ. Comput. Electron. Commer., 2001)

Determinants of Brand Equity in E-Businesses: An Exploratory Study. - Yah-Ting Gwee; Kai Lung Hui; Patrick Y. K. Chau (ICIS, 2002)

Online Information Privacy: Measuring the Cost-Benefit Trade-Off. - Il-Horn Hann; Kai Lung Hui; Sang-Yong Tom Lee; Ivan P. L. Png (ICIS, 2002)

What Do They Want? Motivating Consumers to Disclose Personal Information to Internet Businesses. - Ee-Cheah Tam; Kai Lung Hui; Bernard C. Y. Tan (ICIS, 2002)

Classifying digital products. - Kai Lung Hui; Patrick Y. K. Chau (Commun. ACM, 2002)

Software Functionality: A Game Theoretic Analysis. - Kai Lung Hui; Kar Yan Tam (J. Manag. Inf. Syst., 2002)

The Effects of Retail Format Characteristics on E-Loyalty. - Gerardo Domingo II; Kai Lung Hui (AMCIS, 2003)

Consumer Trust and Online Information Privacy. - Yunjie Xu; Bernard C. Y. Tan; Kai Lung Hui (ICIS, 2003)

Opting-in or Opting-out on the Internet: Does it Really Matter?. - Yee-Lin Lai; Kai Lung Hui (ICIS, 2004)

Inducing Customers to Disclose Personal Information to Internet Businesses with Social Adjustment Benefits. - Yin Lu; Bernard C. Y. Tan; Kai Lung Hui (ICIS, 2004)

The Influence of Technology on Internet Brand Loyalty: An Exploratory Study. - Yah-Ting Gwee; Kai Lung Hui (PACIS, 2004)

Product Variety Under Brand Influence: An Empirical Investigation of Personal Computer Demand. - Kai Lung Hui (Manag. Sci., 2004)

To Launch or Not to Launch: An Economic Analysis of Delayed Product Introduction. - Qiu-Hong Wang; Kai Lung Hui (HICSS, 2005)

Internet opt-in and opt-out: investigating the roles of frames, defaults and privacy concerns. - Yee-Lin Lai; Kai Lung Hui (CPR, 2006)

Who gets spammed? - Il-Horn Hann; Kai Lung Hui; Yee-Lin Lai; Sang-Yong Tom Lee; Ivan P. L. Png (Commun. ACM, 2006)

Online information disclosure: Motivators and measurements. - Kai Lung Hui; Bernard C. Y. Tan; Chyan-Yee Goh (ACM Trans. Internet Techn., 2006)

Analyzing Online Information Privacy Concerns: An Information Processing Theory Approach. - Il-Horn Hann; Kai Lung Hui; Sang-Yong Tom Lee; Ivan P. L. Png (HICSS, 2007)

To Animate or Not to Animate? - The Effects of Animation on Recall, Product Perceptions & Attitude. - Yee-Lin Lai; Kai Lung Hui; Na Liu 005 (PACIS, 2007)

Overcoming Online Information Privacy Concerns: An Information-Processing Theory Approach. - Il-Horn Hann; Kai Lung Hui; Sang-Yong Tom Lee; Ivan P. L. Png (J. Manag. Inf. Syst., 2007)

The Value of Privacy Assurance: An Exploratory Field Experiment. - Kai Lung Hui; Hock-Hai Teo; Sang-Yong Tom Lee (MIS Q., 2007)

Search and Purchase in Information-Overloaded Retail Electronic Marketplace: Does Price and Reputatioin Matter? - Richard Yuewen Liu; Kai Lung Hui; Kwok Kee Wei; Huaping Chen 001 (PACIS, 2008)

Consumer Privacy and Marketing Avoidance: A Static Model. - Il-Horn Hann; Kai Lung Hui; Sang-Yong Tom Lee; Ivan P. L. Png (Manag. Sci., 2008)

Analysis of Joint Provision of Public Goods in Online Communities. - Yong-Hong Sun; Kai Lung Hui; Jian Ma 008; Zhi-Ping Fan (HICSS, 2009)

The Effects of Moving Animation on Recall, Hedonic and Utilitarian Perceptions, and Attitude. - Yee-Lin Lai; Kevin K. Y. Kuan; Kai Lung Hui; Na Liu 005 (IEEE Trans. Engineering Management, 2009)

Do Hacker Forums Contribute to Security Attacks? - Qiu-Hong Wang; Wei T. Yue; Kai Lung Hui (WEB, 2011)

Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry. - Khim Yong Goh; Kai Lung Hui; Ivan P. L. Png (Manag. Sci., 2011)

Do Hackers Seek Variety? An Empirical Analysis of Website Defacements. - Kok Wei Ooi; Seung-Hyun Kim; Qiu-Hong Wang; Kai Lung Hui (ICIS, 2012)

Delayed product introduction. - Qiu-Hong Wang; Kai Lung Hui (Decis. Support Syst., 2012)

Information Security as a Credence Good. - Ping Fan Ke; Kai Lung Hui; Wei T. Yue (Financial Cryptography Workshops, 2013)

Information Security Outsourcing with System Interdependency and Mandatory Security Requirement. - Kai Lung Hui; Wendy Hui; Wei T. Yue (J. Manag. Inf. Syst., 2013)

The challenges of personal data markets and privacy. - Sarah Spiekermann; Alessandro Acquisti; Rainer Böhme; Kai Lung Hui (Electron. Mark., 2015)

Personal data markets. - Sarah Spiekermann; Rainer Böhme; Alessandro Acquisti; Kai Lung Hui (Electron. Mark., 2015)

Research Note - Migration of Service to the Internet: Evidence from a Federal Natural Experiment. - Kai Lung Hui; Ivan P. L. Png (Inf. Syst. Res., 2015)

What Makes a Review Voted? An Empirical Investigation of Review Voting in Online Review Systems. - Kevin K. Y. Kuan; Kai Lung Hui; Pattarawan Prasarnphanich; Hok-Yin Lai (J. Assoc. Inf. Syst., 2015)

Privacy and Marketing Externalities: Evidence from Do Not Call. - Khim Yong Goh; Kai Lung Hui; Ivan P. L. Png (Manag. Sci., 2015)

Technology Mergers and Acquisitions in the Presence of an Installed Base: A Strategic Analysis. - Qiu-Hong Wang; Kai Lung Hui (Inf. Syst. Res., 2017)

Cybercrime Deterrence and International Legislation: Evidence from Distributed Denial of Service Attacks. - Kai Lung Hui; Seung-Hyun Kim; Qiu-Hong Wang (MIS Q., 2017)

Information Privacy Paradox: A Neural Science Study. - Chia-Yin Lai; Ting-Peng Liang; Kai Lung Hui (PACIS, 2018)

Views on the Past, Present, and Future of Business and Information Systems Engineering. - Wil M. P. van der Aalst; Jörg Becker 001; Martin Bichler; Hans Ulrich Buhl; Jens Dibbern; Ulrich Frank; Ulrich Hasenkamp; Armin Heinzl; Oliver Hinz; Kai Lung Hui; Matthias Jarke; Dimitris Karagiannis; et al. (Bus. Inf. Syst. Eng., 2018)

An Economic Analysis of Peer Disclosure in Online Social Communities. - Zike Cao; Kai Lung Hui; Hong Xu (Inf. Syst. Res., 2018)

When Discounts Hurt Sales: The Case of Daily-Deal Markets. - Zike Cao; Kai Lung Hui; Hong Xu (Inf. Syst. Res., 2018)

The Impact of Anonymity on Piracy - Evidence from China. - Kayla Guangrui Li; Kai Lung Hui (ICIS, 2019)

Bilateral Liability-Based Contracts in Information Security Outsourcing. - Kai Lung Hui; Ping Fan Ke; Yuxi Yao; Wei T. Yue (Inf. Syst. Res., 2019)

See No Evil, Hear No Evil? Dissecting the Impact of Online Hacker Forums. - Wei T. Yue; Qiu-Hong Wang; Kai Lung Hui (MIS Q., 2019)

Why Unbundling Works: An Impact of Mobile App Unbundling on New App Adoption and Engagement. - Elia Rho; Dongwon Lee; Jiye Baek; Kai-Lung Hui (ICIS, 2021)

The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform. - Zike Cao; Junhong Chu; Kai Lung Hui; Hong Xu (J. Manag. Inf. Syst., 2021)

Monetary Incentives and Knowledge Spillover: Evidence from a Natural Experiment. - Jing Wang 019; Gen Li; Kai Lung Hui (Manag. Sci., 2022)

Unexpected Monetary Incentives and User-Generated Content on Digital Platforms. - Florian Pethig; Hartmut Hoehle; Kai-Lung Hui; Andreas Lanz (ICIS, 2024)

Behavior Toward Newcomers and Contributions to Online Communities. - Florian Pethig; Hartmut Hoehle; Kai-Lung Hui; Andreas Lanz (MIS Q., 2025)

Regulating Information and Network Security: Review and Challenges. - Tayssir Bouraffa; Kai-Lung Hui (ACM Comput. Surv., 2025)