Developing A Framework For Multi Channel Strategies . An Analysis Of Cases From The Grocery Retail Industry. - Stefan Klein 002; Claas Müller-Lankenau; Kai Wehmeyer (Bled eConference, 2004)

Mobile Couponing - Measuring Consumers, Acceptance and Preferences with a Limit Conjoint Approach. - Claas Müller-Lankenau; Kai Wehmeyer (Bled eConference, 2005)

Strategic Channel Alignment - Perspectives on the Combination of Physical and Virtual Distribution Channels. - Claas Müller-Lankenau; Kai Wehmeyer; Stefan Klein 002 (Wirtschaftsinformatik, 2005)

Multi-Channel Strategies: Capturing and Exploring Diversity in the European Retail Grocery Industry. - Claas Müller-Lankenau; Kai Wehmeyer; Stefan Klein 002 (Int. J. Electron. Commer., 2005)

Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels. - Claas Müller-Lankenau; Kai Wehmeyer; Stefan Klein 002 (Inf. Syst. E Bus. Manag., 2006)

Mobile Ad Intrusiveness - The Effects of Message Type and Situation. - Kai Wehmeyer (Bled eConference, 2007)

Managing the Process of Multi Channel Alignment - The Case of a Large Multinational Corporation. - Kai Wehmeyer; Alexander Kipp; Kai Riemer (Bled eConference, 2007)

Assessing Users' Attachment to Their Mobile Devices. - Kai Wehmeyer (ICMB, 2007)

User-device attachment - scale development and initial test. - Kai Wehmeyer (Int. J. Mob. Commun., 2008)

Managing the process of channel alignment: Model-driven strategy development in a multinational corporation. - Kai Wehmeyer; Alexander Kipp; Kai Riemer (Bus. Process. Manag. J., 2009)