Let's blog!: a social cognitive perspective of intention to use blog. - Kai-Yu Wang; Wen-Hai Chih; Dan-Yao Jhong (ICEC, 2009)

Market forecasting information and firm pricing-advertising strategies. - Ruiliang Yan; Kai-Yu Wang (Int. J. Inf. Decis. Sci., 2009)

A Dynamic and Task-Oriented Social Network Extraction System Based on Analyzing Personal Social Data. - Kai-Yu Wang; I-Hsien Ting; Hui-Ju Wu; Pei-Shan Chang (ASONAM, 2010)

Identifying Structural Heterogeneities between Online Social Networks for Effective Word-of-Mouth Marketing. - Kai-Yu Wang; Narongsak Thongpapanl; Hui-Ju Wu; I-Hsien Ting (ASONAM, 2011)

Investigating Electronic Word-of-Mouth Effects on Online Discussion Forums: The Role of Perceived Positive Electronic Word-of-Mouth Review Credibility. - Wen-Hai Chih; Kai-Yu Wang; Li-Chun Hsu; Su-Chen Huang (Cyberpsychology Behav. Soc. Netw., 2013)

Investigating the ripple effect in virtual communities: An example of Facebook Fan Pages. - Li-Chun Hsu; Kai-Yu Wang; Wen-Hai Chih; Kuan-Yu Lin (Comput. Hum. Behav., 2015)

Investigating virtual community participation and promotion from a social influence perspective. - Li-Chun Hsu; Kai-Yu Wang; Wen-Hai Chih (Ind. Manag. Data Syst., 2018)

Building Brand Community Relationships on Facebook Fan Pages: The Role of Perceived Interactivity. - Kai-Yu Wang; Wen-Hai Chih; Li-Chun Hsu (Int. J. Electron. Commer., 2020)

Trade off Cybersecurity Concerns for Co-Created Value. - Tao Hu; Kai-Yu Wang; Wen-Hai Chih; Xiu-Hua Yang (J. Comput. Inf. Syst., 2020)

How does information overload about COVID-19 vaccines influence individuals' vaccination intentions? The roles of cyberchondria, perceived risk, and vaccine skepticism. - Andreawan Honora; Kai-Yu Wang; Wen-Hai Chih (Comput. Hum. Behav., 2022)

depthUNet: A Dehazing Model with Adaptive Depth Attention for Natural Images. - Kai-Yu Wang; Yu-Hsiang Lin; Pao-Ann Hsiung (VCIP, 2023)

How the emoji use in apology messages influences customers' responses in online service recoveries: The moderating role of communication style. - Kai-Yu Wang; Wen-Hai Chih; Andreawan Honora (Int. J. Inf. Manag., 2023)

Investigating antecedents of brand value co-creation behaviors in social media based brand communities. - Kai-Yu Wang; Wen-Hai Chih; Andreawan Honora; Yuping Wu 004 (Electron. Commer. Res. Appl., 2024)

Gaining customer engagement in social media recovery: the moderating roles of timeliness and personalization. - Andreawan Honora; Kai-Yu Wang; Wen-Hai Chih (Internet Res., 2024)

Geometry-Based Data-Driven Complete Stealthy Attacks Against Cyber-Physical Systems. - Kai-Yu Wang; Dan Ye 001 (IEEE Trans. Netw. Sci. Eng., 2024)

Data-Driven Undetectable Attack Against State Estimation in Distributed Control Systems. - Kai-Yu Wang; Dan Ye 001; Tian-Yu Zhang (IEEE Trans. Syst. Man Cybern. Syst., 2024)

How perceived value of augmented reality shopping drives psychological ownership. - Kai-Yu Wang; Abdul Rehman Ashraf; Narongsak Thongpapanl; Idaf Iqbal (Internet Res., 2025)

Acting on impulse: the role of emotion, gender identity and immersion in driving impulse behavior. - Kai-Yu Wang; Abdul Ashraf; Narongsak Thongpapanl; Caitlin Ferreira; Cem Selcuk; Todd Green (Electron. Commer. Res., 2025)