The Impact of Individual Information Privacy and Personalization on Online Buying Behavior: An Experimental Study. - Kanishka Priyadharshini Annamalai; Saji K. Mathew (SIGMIS-CPR, 2017)

Embarrassment Products, Web Personalization and Online Buying Behavior: An Experimental Study. - Kanishka Priyadharshini Annamalai; Saji K. Mathew; Lakshmi S. Iyer (Data Base, 2019)