The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective. - Kartik Kalaignanam; Tarun Kushwaha; Jan-Benedict E. M. Steenkamp; Kapil R. Tuli (Manag. Sci., 2013)

Does Brand Licensing Increase a Licensor's Shareholder Value? - Adina Barbulescu Robinson; Kapil R. Tuli; Ajay K. Kohli (Manag. Sci., 2015)