Micro-blogging as online word of mouth branding. - Bernard J. Jansen; Mimi Zhang; Kate Sobel; Abdur Chowdury (CHI Extended Abstracts, 2009)

Twitter power: Tweets as electronic word of mouth. - Bernard J. Jansen; Mimi Zhang; Kate Sobel; Abdur Chowdury (J. Assoc. Inf. Sci. Technol., 2009)

Gen X and Ys attitudes on using social media platforms for opinion sharing. - Bernard J. Jansen; Kate Sobel; Geoff Cook (CHI Extended Abstracts, 2010)

Being networked and being engaged: the impact of social networking on ecommerce information behavior. - Bernard J. Jansen; Kate Sobel; Geoff Cook (iConference, 2011)

The Brand Effect of Key Phrases and Advertisements in Sponsored Search. - Bernard J. Jansen; Kate Sobel; Mimi Zhang (Int. J. Electron. Commer., 2011)

Classifying ecommerce information sharing behaviour by youths on social networking sites. - Bernard J. Jansen; Kate Sobel; Geoff Cook (J. Inf. Sci., 2011)