Feasibility of B2C Customer Relationship Analytics in the B2B Industrial Context. - Kati Stormi; Teemu Laine; Tapio Elomaa (ECIS, 2018)

Electronic Marketing in Business-to-Business Markets - User Related Benefits of Sales Configurators. - Tommi Mahlamäki; Kati Stormi; Lauri Saarivuori; Mika Ojala (HICSS, 2019)