Increasing the Level of Customer Orientation - A Big Data Case Study from Insurance Industry. - Katja Tiefenbacher; Sebastian Olbrich (ECIS, 2015)

Increasing the Value of Big Data Projects - Investigation of Industrial Success Stories. - Katja Tiefenbacher; Sebastian Olbrich (HICSS, 2015)

Towards the Development of CRM Capabilities for Leveraging Big Data Assets - A Conceptual Framework Derived from Literature. - Katja Tiefenbacher; Sebastian Olbrich (AMCIS, 2016)

Developing a Deeper Understanding of digitally Empowered Customers - a Capability Transformation Framework in the Domain of Customer Relationship Managem. - Katja Tiefenbacher; Sebastian Olbrich (PACIS, 2016)

Applying Big Data-driven Business Work Schemes to Increase Customer Intimacy. - Katja Tiefenbacher; Sebastian Olbrich (ICIS, 2017)

Capabilities and Impediments to Leverage Customer Value from Data " A Case Study from the Automotive Industry. - Katja Tiefenbacher; Sebastian Olbrich (ICIS, 2018)