Stakeholder Perceptions Regarding eCRM: A Franchise Case Study. - Kelley O'Reilly; David Paper (Informing Sci. Int. J. an Emerg. Transdiscipl., 2009)

An Exploratory Look at Attributes of Internet Use and Adoption by Franchisees. - Kelley O'Reilly; Zsolt Ugray (Int. J. E Bus. Res., 2010)

Consumers as "Integrators" of Marketing Communications: When "Like" is as Good as "Buy". - Kelley O'Reilly; Karen M. Lancendorfer (Int. J. E Bus. Res., 2013)