Effects of Consumer Motives on Search Behavior Using Internet Advertising. - Kenneth C. C. Yang (Cyberpsychology Behav. Soc. Netw., 2004)

Information Technologies and Global Politics, James N. Rosenau and J.P. Singh (eds.); Albany, NY: State University of New York Press, 2002, 312 pages, ISBN 0-7914-5204-2. - Kenneth C. C. Yang (Telematics Informatics, 2004)

Consumers' attitudes toward regulation of internet auction sites: A third-person effect perspective. - Kenneth C. C. Yang (Internet Res., 2005)

Exploring factors affecting the adoption of mobile commerce in Singapore. - Kenneth C. C. Yang (Telematics Informatics, 2005)

Exploring factors influencing Internet users' adoption of Internet television in Taiwan. - Kenneth C. C. Yang; Yowei Kang (First Monday, 2006)

The influence of humanlike navigation interface on users' responses to Internet advertising. - Kenneth C. C. Yang (Telematics Informatics, 2006)

A comparative study of Internet regulatory policies in the Greater China Region: Emerging regulatory models and issues in China, Hong-Kong SAR, and Taiwan. - Kenneth C. C. Yang (Telematics Informatics, 2007)

Factors influencing Internet users' perceived credibility of news-related blogs in Taiwan. - Kenneth C. C. Yang (Telematics Informatics, 2007)

Factors affecting consumers' responses to mobile advertising from a social norm theoretical perspective. - Sandra Soroa-Koury; Kenneth C. C. Yang (Telematics Informatics, 2010)

The aborted Green dam-youth escort censor-ware project in China: A case study of emerging civic participation in China's internet policy-making process. - Kenneth C. C. Yang (Telematics Informatics, 2011)

Big Data Analytics in Undergraduate Advertising Curricula: A Global Survey of Higher Education Institutions. - Kenneth C. C. Yang; Yowei Kang (Int. J. Technol. Educ. Mark., 2018)

Integrating Virtual Reality and Augmented Reality into Advertising Campaigns: History, Technology, and Future Trends. - Kenneth C. C. Yang; Yowei Kang (Encyclopedia of Computer Graphics and Games, 2019)