A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. - Kenneth C. Wilbur (Mark. Sci., 2008)

Click Fraud. - Kenneth C. Wilbur; Yi Zhu (Mark. Sci., 2009)

Hybrid Advertising Auctions. - Yi Zhu; Kenneth C. Wilbur (Mark. Sci., 2011)

Local media ownership and media quality. - Adam D. Rennhoff; Kenneth C. Wilbur (Inf. Econ. Policy, 2012)

Correcting Audience Externalities in Television Advertising. - Kenneth C. Wilbur; Linli Xu; David Kempe 001 (Mark. Sci., 2013)

Market-based measures of viewpoint diversity. - Adam D. Rennhoff; Kenneth C. Wilbur (Inf. Econ. Policy, 2014)

Television Advertising and Online Search. - Mingyu Joo; Kenneth C. Wilbur; Bo Cowgill; Yi Zhu (Manag. Sci., 2014)

Price Advertising by Manufacturers and Dealers. - Linli Xu; Kenneth C. Wilbur; S. Siddarth; Jorge M. Silva-Risso (Manag. Sci., 2014)

Television Advertising and Online Shopping. - Jura Liaukonyte; Thales Teixeira; Kenneth C. Wilbur (Mark. Sci., 2015)

Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples. - Linli Xu; Jorge M. Silva-Risso; Kenneth C. Wilbur (Manag. Sci., 2018)

Lead Offer Spillovers. - Matthew McGranaghan; Jura Liaukonyte; Geoffrey Fisher; Kenneth C. Wilbur (Mark. Sci., 2019)

Temporal Distance and Price Responsiveness: Empirical Investigation of the Cruise Industry. - Mingyu Joo; Dinesh K. Gauri; Kenneth C. Wilbur (Manag. Sci., 2020)

Editorial: Next Steps for Frontiers in Marketing Science. - Anocha Aribarg; Tat Y. Chan; Preyas S. Desai; Nitin Mehta; Upender Subramanian; Olivier Toubia; Kenneth C. Wilbur (Mark. Sci., 2022)

How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift. - Matthew McGranaghan; Jura Liaukonyte; Kenneth C. Wilbur (Mark. Sci., 2022)